Business Matching Model for Small and Medium Enterprises

Abstract

Along with the economic growth in the industrial sector, MSMEs, and startups, the creative economy has now developed in Indonesia, especially in the city of Bandung. However, there are problems in developing the creative industry in Bandung; namely: there is no accurate data about the picture of the sector, MSMEs, and creative economy. This research is used qualitative research. The method of data analysis uses deductive methods, which are methods used in discussions, departing from knowledge of a general nature and then assessing something of a unique character. The general understanding in this study refers to the analysis of literature on business matching, fair trade, fair show/expo, and related about invertase and capital. Thus, after departing from the general concept that has been generalized, then interpreted with existing theories and reference sources, the result is strategic business matching models to bring inventiveness that can be implemented in Bandung.