HR And CRM Dynamics In Jordanian Universities: Unraveling The Effects Of Diversity, Employee Engagement, And Recruitment Trends

Abstract

Jordanian universities are always looking for new ways to improve their human resource and customer relationship management to stay up with the ever-changing and competitive higher education scene. This study examines diversity, employee engagement, and recruitment procedures at Jordanian institutions to determine how human resource affects enhancing customer satisfaction. Human resource professional’s professors and administrators were polled on the study's hypotheses. The information from these folks was analyzed and debated. Organizations can improve human resource and customer relationship management by implementing diversity, employee engagement, and recruitment trends, according to the study. Focusing on ethnicity, gender, and age is crucial to diversity. The job satisfaction, work-life balance and career development is crucial to employee engagement. The employee engagement which involves workers' input on crucial choices, job happiness, and firm referrals is representing the third variable. A clear hiring pattern was the third important reason. AI, online candidate discovery, and quantitative applicant experience measures were components of this wider category. A diverse and inclusive workplace increases employee engagement, we found. Human resource performance directly affects Jordanian universities' efficacy, creating a positive loop. Innovative recruitment tactics like artificial intelligence and digital tools are reshaping talent acquisition operations and improving human resource productivity and customer relationship management. This paper explains the critical interaction of these factors and offers human resource professionals and customer relationship management on how to maximize diversity, employee engagement, and cutting-edge recruitment techniques to improve Jordan's educational institutions. Schools may compete better and better prepare students for a globally competitive and culturally diverse workforce. First to evaluate private universities in Jordan, this study stands out. These phenomena may improve institutional processes and scientific productivity and increase operating efficiency.