A Study on Role of Neuromarketing in Digital Era Business Development

Abstract

In the contemporary landscape of business, the advent of the digital era has revolutionized marketing strategies. Among the innovative approaches, neuromarketing has emerged as a powerful tool that delves into the intricacies of consumer behavior by integrating neuroscience with marketing practices. Neuromarketing enhances personalized marketing efforts by uncovering implicit consumer preferences and tailoring messages to resonate with specific target audiences. By analyzing neural responses to different stimuli, businesses can create customized experiences that appeal to consumers on a subconscious level, leading to higher engagement and conversion rates. This paper aims to explore the role of neuromarketing in fostering business development within the digital era.