Digital Shopper Dynamics: A Comprehensive Analysis of Online Buying Behaviour in the Retail Landscape of Bangalore City

Authors

  • Raghavendra B S
  • Dr. R. Ravanan

DOI:

https://doi.org/10.59670/ml.v21i4.7543

Abstract

The study navigates the evolving patterns of consumer Behaviour in the contemporary digital era, emphasizing the city-specific dynamics of Bangalore. The literature review establishes the global influence of the digital age on retail, creating a foundation for the investigation. Objectives center on understanding online buying factors, evaluating digital marketing effectiveness, and exploring technological impacts. Employing a robust methodology, including descriptive research and random sampling, demographic details of 450 respondents are analyzed, reflecting a diverse representation crucial for tailored insights in the local market. Correlation analysis unveils a positive link between ethical sales behaviour, customer trust, and commitment. However, the weak correlation with customer loyalty suggests the necessity for a holistic loyalty approach. Suggestions highlight the significance of ethical sales training, exploration of additional loyalty drivers, and customer-centric strategies. The research contributes vital insights for businesses and policymakers, guiding them in optimizing strategies in the dynamic realm of online retail in Bangalore City.

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Published

2024-02-02

How to Cite

B S, R. ., & Ravanan, D. R. . (2024). Digital Shopper Dynamics: A Comprehensive Analysis of Online Buying Behaviour in the Retail Landscape of Bangalore City . Migration Letters, 21(4), 659–667. https://doi.org/10.59670/ml.v21i4.7543

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Section

Articles