Digital Shopper Dynamics: A Comprehensive Analysis of Online Buying Behaviour in the Retail Landscape of Bangalore City

Abstract

The study navigates the evolving patterns of consumer Behaviour in the contemporary digital era, emphasizing the city-specific dynamics of Bangalore. The literature review establishes the global influence of the digital age on retail, creating a foundation for the investigation. Objectives center on understanding online buying factors, evaluating digital marketing effectiveness, and exploring technological impacts. Employing a robust methodology, including descriptive research and random sampling, demographic details of 450 respondents are analyzed, reflecting a diverse representation crucial for tailored insights in the local market. Correlation analysis unveils a positive link between ethical sales behaviour, customer trust, and commitment. However, the weak correlation with customer loyalty suggests the necessity for a holistic loyalty approach. Suggestions highlight the significance of ethical sales training, exploration of additional loyalty drivers, and customer-centric strategies. The research contributes vital insights for businesses and policymakers, guiding them in optimizing strategies in the dynamic realm of online retail in Bangalore City.