Relationship among Perceived Value through Customer Satisfaction on Customer Loyalty with Reference to Digital Marketing

Abstract

The study investigated the interaction between these fundamental concepts and their influence on consumer behavior in the digital domain. The research aims to reveal patterns and trends in digital consumer happiness by analyzing both quantitative and qualitative data. It will provide insights into the precise factors that either enhance or impede contentment. The study investigated the correlation between perceived value, customer satisfaction, and customer loyalty. Furthermore, qualitative observations will be used to get a more profound comprehension of the emotional and psychological elements that impact consumer loyalty in the digital age. The outcomes of this study are expected to provide significant knowledge to digital marketers, enabling them to improve their tactics in order to boost the perceived value, customer happiness, and eventually cultivate stronger client loyalty. The researcher concluded that  by comprehending these dynamics, firms may modify their digital marketing strategies to more effectively fulfill the changing demands and expectations of the digital customer, thereby ensuring enduring success in a more competitive digital marketplace.