Social Media’s Empowering Impact on the Internet and Society: New Paradigm of Collaboration and Communication: A Theoretical Framework

Abstract

The advent of social media has changed the way people work together and communicate, and it has revolutionised how people use the Internet and their place in society. This platform has become a powerful force in shaping the dynamics of relationships, information dissemination, and collective action. The emergence of social media has democratized communication, providing a space where voices from various backgrounds can be heard, and ideas can be shared on a global scale. The collaborative nature of these platforms has enabled unprecedented levels of connectivity; fostering communities centred on common interests, causes, and shared experiences. Social media has empowered individuals to participate in shaping narratives, influencing public discourse, and challenging traditional power structures. This evolution in communication has not only redefined personal expression but has also played a pivotal role in social movements, activism, and the dissemination of information. The researcher concluded that new era of collaboration and communication through social media, it is essential to recognize both its empowering potential and the need for responsible and ethical engagement to ensure a positive impact on the Internet and society.