New Marketing Renaissance: Opportunities and Imperatives for Improving Marketing thought, Infrastructure and Practice; A Sustainable Marketing Approach

Abstract

The emergence of the new marketing renaissance signifies a period of profound change in the industry, propelled by improvements in technology, increasing consumer habits, and dynamic worldwide marketplaces. This abstract examines the possibilities and necessities of improving marketing thinking, infrastructure, and practice during this significant change in perspective. The proliferation of brand exposure on social media, the increasing reliance on data-driven tactics, and the prioritization of genuine consumer interaction provide unparalleled prospects. Nevertheless, the presence of obstacles such as disciplinary drift, excessive material, and the need for ethical concerns demand a strategic and adaptable attitude. In order to take full advantage of the prospects, marketers should give priority to long-term brand development, ethical data management, and genuine interaction. Embracing the new marketing renaissance requires a commitment to foundational principles, innovation, and a customer-centric ethos, ensuring that marketing strategies align with the enduring values that define effective and ethical practice in this dynamic landscape. The study concluded that the paradigm shift in influencer marketing leverages the power of personal connections and authenticity, aligning with the customer-centric ethos of the new marketing era.