Examination on how Undergraduates' Desires to Attend Universities Affects the Administration and Leadership of University

Abstract

The primary aim of this study was to investigate and identify the determinants impacting the selection of an International University and assess their implications on the management and leadership of higher education institutions. Grounded in theoretical foundations, this research formulated theoretical models comprising five hypotheses (H1 to H5) along with one hypothesis (H6) to explore variations in decision-making based on demographic and sociological characteristics. There were 46 observed variables (43 independent variables and 3 dependent variables) on a 5-level Likert scale that included six theoretical scales. In order to evaluate correlations and their impact on university administration and leadership, qualitative investigation was also undertaken on the social media presence of a chosen group of international universities. The study successfully accomplished its primary objectives, specifically, examining the key determinants influencing students' choices of international universities and quantifying the extent to which these factors affect the administration and leadership of university.