Analysis Of The Corporate Social Responsibility Plan And Its Effects On Financial Growth In The Ironside Smes Of The Canton Yaguachi

Abstract

Corporate social responsibility (CSR) is inherent to the company, it has recently become a new form of management that has allowed growth in organizations. The research had as general objective "Analyze the Corporate Social Responsibility Plan and its effects on financial growth in the Ironside SME of the Yaguachi canton". The methodology had a mixed approach, an interview was applied to the owner of the evaluated SME consisting of 10 questions, and a survey to a sample of 15 workers. The results show that the company has achieved growth since the implementation of the CSR plan, the effects have been the reduction of financial ramifications, in addition to greater confidence of customers and suppliers, the problems are the little diffusion and socialization of the plan with internal and external stakeholders of the company. It is concluded that the SME is very well on track with its CSR plan but that it can be improved to achieve greater effectiveness.