Unveiling The Dynamics Of In-Store Consumer Behavior: Comprehensive Analysis Of Factors Influencing Purchase Decisions Towards Grocery Products, Confined To Tirupati District

Abstract

Aim/purpose:-The aim of the descriptive research study was to investigate and understand. the Dynamics of In-Store Consumer Behavior: Comprehensive Analysis of Factors Influencing Purchase Decisions towards Grocery Products, Confined to Tirupati District The study seeks to examine the factors influencing purchasing decisions towards grocery products  Outcome: - The outcome of the research is to study the uncover factors which influence purchase decisions Further, the outcome of the research will provide recommendations for marketers and businesses to develop strategies towards in-store in retail market landscape to sustain in competitive market. Research Design/Methodology/Approach:- The study adopt a descriptive research design by utilizing both quantitative and qualitative data. The convenience sampling strategy employed to select respondents who have recent online buying experience. Statistical tools: - Researcher applied confirmative factor analysis and structure equation modeling. Generalizability:- The research addresses the potential generalizability of the outcome, where need arises to assess the consumer behavior with respect to factors influencing purchasing decisions towards in-store shopping. Novelty:-The research introduces newness by uniquely focusing on comprehensive analysis of factors influencing purchase decisions towards physical shopping with respect grocery products and to offer meaningful strategies for the business owners and marketers to gain competitive advantage.