The Impact of Digital Entrepreneurship on Competitive Advantage through Business Intelligence in Jordanian Commercial Banks

Abstract

The study sought to demonstrate the influence of digital entrepreneurship on competitive advantage in Jordanian commercial banks, with business intelligence serving as a mediating factor. In order to accomplish the study's goals and address its inquiries, the researchers opted for a descriptive analytical methodology. The sample comprised 12 commercial banks from Jordan. The study employed the survey methodology to gather data from the study population. A questionnaire was prepared and disseminated to the study sample, with a total of 300 questionnaires being distributed.  A total of 257 questionnaires, which accounted for 85.7% of the total distributed questionnaires, were collected for statistical analysis. The study data was examined utilizing suitable statistical analysis tools based on the statistical software SPSS. The study revealed many findings, with the most crucial being the statistically significant influence of digital entrepreneurship on competitive advantage in Jordanian commercial banks. This impact was mediated via business intelligence. The findings demonstrated a statistically significant influence of digital entrepreneurship on competitive advantage in Jordanian commercial banks, with business intelligence acting as a mediating factor.  The utilization of business intelligence approaches plays a crucial role in encouraging and supporting the successful and effective investment of digital entrepreneurship, leading to a competitive advantage. Business intelligence is the process of examining and understanding digital data in order to gain important insights and strategic guidance that can aid in decision-making and lead to exceptional performance. The study highlights the crucial recommendations for Jordanian commercial banks to embrace practices and procedures that foster innovation and ongoing advancement. It emphasizes the utilization of digital technology as strategic instruments for growth and development in financial and banking services. This entails investing in a sophisticated technological infrastructure that supports business intelligence applications and digitization techniques.