Knowledge Purchase, Absorption Capability and Creative Output Performance: Based on the Empirical Analysis of China's A-share listed Cultural and Creative Enterprises

Abstract

Based on the perspective of knowledge acquisition, this paper discusses the impact of Chinese cultural and creative enterprises' knowledge purchase and absorption capability on their creative output performance. It reveals how the breadth and depth of the knowledge base adjust the influence of knowledge purchasing strategy on the creative output performance of enterprises from the perspective of knowledge stock. Using 240 cultural and creative listed enterprises as research objects, the least squares (OLS) of the time effect and industry effect were used to conduct an empirical test and analysis of the relationship between knowledge purchase and creative output performance, as well as the intermediary role of knowledge absorption capability and the regulating role of knowledge base. The research results showed that knowledge purchase has a significant impact on the creative output performance of cultural and creative enterprises, and knowledge absorption capability plays a partial intermediary role between knowledge purchase and creative output performance. The breadth and depth of the knowledge base positively regulate the influence of the absorption capability on the creative output performance. The research has provided a practical foundation for cultural and creative enterprises to improve their creative ability and advance relevant policy recommendations and management enlightenment.