Analysis Of The Social And Economic Implications Of The Healthy Markets Program (PMS) In The Canton Of Ibarra – Ecuador

Abstract

The purpose of this research is to analyze the social and economic implications of the Healthy Markets Program (HMP) in Ibarra city. To achieve this objective, a study of the Amazonas and Mayorista markets was carried out, focusing on a supply and demand perspective. Particularly, supply actors were evaluated using PMS compliance verification sheets, which are included in the NTE INEN 2687:2013 Standard. Using a set of variables with cross-sectional data obtained through the application of a survey with closed questions, consumers were examined. Subsequently, a correlational study was developed to determine the level of association of these variables with foodborne diseases. Finally, a proposal for improvement measures from an economic point of view for the problems detected in both markets is presented.