Exploring The Impact Of Job Satisfaction, Work Engagement, And Organizational Commitment On Employee Loyalty In The Maritime Tourism Industry Of Indonesia

Abstract

The purpose of this study was to determine the influence of job satisfaction, work engagement, and organizational commitment on loyalty in employees of the Maritime Tourism industry in Indonesia. This research was conducted in Indonesia, and the research period was Mey - September 2023.  The approach used in this study was quantitative.  The respondents were active employees of the maritime tourism industry in Indonesia. filled out questionnaires using Google forms, which were distributed through networking in several major cities that have access to workers in the maritime tourism industry, namely, Makassar, Batam, Riau Islands, banjarmasin, [1]and Semarang. To ensure that the source of data collection for respondents is appropriate, this study uses non-probability purposive sampling techniques. The measurement in this study used a 5-point Likert scale including Never' (1) to always (5), which was used to measure the independent and dependent variables. A total of 226 respondents participated in the study, but only 200 questionnaires were used. Data analysis was performed using Smart PLS 3.0,  for hypothesis testing.