Factors Affecting the Success of Community Enterprise Performance in the East Coast Southern Sub-Region of Thailand

Abstract

This research examines factors affecting the success of community enterprise performance in the East Coast Southern Sub-Region of Thailand. This study was quantitative research, using questionnaires as research tools. Data collection was conducted with a sample group of 440 community enterprises. It was found that competitive advantage directly affects the success of community enterprise performance. It was also found that supply chain management practices indirectly affects the success of community enterprise performance through competitive advantage. Knowledge management indirectly affects the success of community enterprise performance through competitive advantage. Government support indirectly affects the success of community enterprise performance through competitive advantage and entrepreneurial orientation did not indirectly affects the success of community enterprise performance through competitive advantage. Findings from the study indicated that competitive advantage has a high coefficient of influence, it was found that the quality aspect was at the lowest level when compared to other components, asserting that community enterprises in the South produce relatively few quality products or services. Therefore, products or services should be produced to be certified with Industrial Standards.