Electronic Applications' Role in Enhancing Awareness of Saudi Government Institutions' Activities in Accordance with Vision 2030 Comparative Analytical Study

Abstract

This analytical comparative study aims to identify the role of Saudi government applications such as Absher, Tawakkalna, and Sehhaty in raising awareness about institutional activities according to Vision 2030. The importance of the study lies in adding new dimensions for employing electronic applications, and the need for a study that combines applications and digital public relations. It also sheds light on the styles and principles of applications. The study used descriptive-analytical and comparative methodology, analyzing 271 tweets from the mentioned government application accounts. The results showed that the most prominent topic was awareness-raising, while the most important goal was to provide services and facilities. Informational styles and logical appeals were also frequently used while focusing on the analytical framework. The study also clarified the role of these applications in supporting the activities of government institutions.