Variable Assertive Elements of Low-Rise Residential Real Estate in Southern Thailand


  • Sunaiyana Wongkiatikul
  • Woraluck Lalitsasivimol
  • Wareeporn Chusri


The purpose of this research was to conduct a confirmatory factor analysis of variables such as transformational leadership, organizational culture, social responsibility, customer relationship management, competitive advantage, innovativeness, and sustainable performance in the low-rise residential real estate business in Southern Thailand. The data were collected using a questionnaire from a sample group of 332 individuals, using a purposive sampling method, comprising entrepreneurs or executives who have obtained land allocation licenses in the Southern Andaman Coast and the Gulf of Thailand. Structural equation analysis was conducted, and focus group discussions with 11 real estate entrepreneurs were used to supplement the findings from the quantitative research. The results of the study showed that the chi-square value (X2) was 278.12, with a P-Value of 0.124. Additionally, the (X2/df) value was 1.10 (278.12/252), which is less than 2. Furthermore, the GFI value was 0.940, AGFI was 0.910, and CFI was 1.00, all of which are higher than 0.900. The SRMR index value was 0.030, and RMSEA was 0.020, both of which are less than 0.08.


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How to Cite

Wongkiatikul, S. ., Lalitsasivimol, W. ., & Chusri, W. . (2024). Variable Assertive Elements of Low-Rise Residential Real Estate in Southern Thailand. Migration Letters, 21(3), 511–521. Retrieved from