The Role of Institutional Communication through Social Media to Improve Performance in Modern Organizations - A Survey Study

Abstract

This paper is concerned with improving the quality of communication between employees, and the institutional departments would contribute to understanding plans and decision-making methods. The paper also focused on the extent of reliance on communication methods through social networking sites concerning the speed of information transfer and the completion of tasks. The field study was conducted on individuals at Dal Food Company, where the study sample was comprised of (226) employees.

Furthermore, the paper counted on the descriptive approach and the case study approach for describing institutional communication and job performance, analyzing and understanding the role of institutional communication in improving and raising job performance in the company. As a result, the study concluded that there was a correlation between the improvement in job performance and the educational levels in the individuals' responses to the company's corporate digital communication processes. In addition, the study indicated a statistically significant spiritual relationship between the improvement in the job performance of employees and the administration's use of social networking sites in communicating with the company's employees. Therefore, following the results, the study recommended there was an urgent need to design, prepare and implement a plan to train and develop the capacities and communication skills of employees, not to mention adopting creative and innovative communication responses and methods that allow the information flow, as well turning towards increasing use of the social media tools and means of communication at work with determining the best ones in the workplace.