Bibliographic and Visualization Analysis of Knowledge Mapping from an Entrepreneurial Orientation Perspective

Abstract

Entrepreneurial orientation is an efficient approach of entrepreneurship that can assist start-ups in overcome resource constraints and achieving growth. However, empirical research in the field of entrepreneurship orientation needs to be systematically organized. Based on the Web of Science Core database, this study creates a knowledge map using a literature review and quantitative analysis to comprehensively classify the current state and future research directions of entrepreneurship orientation research worldwide. The study found that a core group of countries, institutions, and authors in the field of entrepreneurship orientation has not yet formed, but a relatively stable cooperative group has been formed. The latest research frontier in the field of entrepreneurship orientation mainly focuses on themes such as micro-enterprises, performance, and service innovation, and has entered a rapid development phase. Future research should strengthen the research on the measurement methods of entrepreneurship orientation, the study of the influencing factors of entrepreneurship orientation, the performance evaluation research of entrepreneurship orientation, and the study of the relationship between entrepreneurship orientation and start-up micro-enterprises.