Monitoring of the Performance of the Agro-Safety Tourism Management Research Project for Economic Value Added in the Route of Ing River Basin After the COVID-19 Pandemic

Abstract

The aim of this research was to monitor the Agro-Safety Tourism Management Research Project to create economic value in the Route of the Ing River Basin during and following the COVID-19 pandemic. This qualitative research used in-depth interviews in eight agro-safety tourism communities along the Route of the Ing River Basin with entrepreneurs involved in accommodation, tourism sales, agricultural learning centers, and health tourism. Content and data analysis was conducted using basic statistics. The results indicate that the sample of entrepreneurs and people related with agro-safety tourism were mostly male, aged 41–50 years, married, have an education lower than a bachelor’s degree or a bachelor’s degree equally, and have an occupation related with agricultural tourism. Additionally, most offer agro-safety tourism activities with the business model of a community enterprise having division of labor, and people in agencies and in communities participating in the administration with support from related agencies and consultants.