The Application for Designing a Digital Brand Identity System for Innovative Food Products

Abstract

This study aimed to develop a digital brand identity system, to design an application for designing a digital brand identity system in innovative food products, and to assess the effectiveness of this application and the design quality of a digital brand identity system in innovative food products. The study employed the developed an application for designing a digital brand identity system in innovative food products and the assessment forms for assessing the effectiveness and the design quality. The research sample consisted of 20 designers and entrepreneurs in a digital brand identity system in innovative food products, five experts in application design who assessed the effectiveness of the application, and five experts in data digital brand identity system design who assessed its design quality. The results showed that the researchers successfully developed a digital brand identity system and designed an application for designing a digital brand identity system in innovative food products. Additionally, the overall effectiveness of the application and its design quality were high. For further research, it is suggested that the application for the iOS operating system should be developed.