A Study on the Influence of Broker Professionalism Characteristics on Consumers' Hedonic Consumption Behavior in the Chinese Painting Market

Abstract

This thesis aims to study the influence of Chinese painting market brokers on hedonic consumption behavior. In contemporary society, hedonic consumption behavior has become an increasingly common form of consumption, and Chinese painting, as one of the representatives of traditional culture and art, occupies an important position in the market. However, the development and consumption behavior of Chinese painting market is influenced by market brokers. Therefore, understanding the characteristics of brokers in the Chinese painting market and their influence on consumers is of great significance in understanding consumer behavior.

This study uses a mixed research methodology, combining qualitative and quantitative data collection and analysis. The questionnaire method was utilized to collect data from an extensive sample to quantify the extent and manner in which brokers influence consumers in the Chinese painting market.

By analyzing the collected data and testing the model, the results of the study show that there is a correlation between the professionalism of brokers in the Chinese painting market and the hedonic consumption behavior of consumers. The findings of this study have important implications for the role positioning and marketing of brokers in the Chinese painting market. The findings will provide valuable references for related industries and practitioners to better understand and utilize the characteristics and influence of brokers in the Chinese painting market to promote the healthy development of the Chinese painting market and consumer satisfaction.