The Techniques of Pop Art Employed in the Design of Commercial Advertisements

Abstract

The technology has been associated with the designer's ability and skill in handling, modifying, and shaping materials in line with artistic expression. It involves effectively utilizing all available tools, resources, and capabilities, whether tangible or intangible, in order to accomplish artistic works. Technology has added aesthetic value to commercial advertising designs. Moreover, it enables the designer to easily express and execute their ideas in a way that is easily comprehensible to the recipient. It also helps in capturing and attracting attention towards the advertisement.