Optimizing Business Performance: Marketing Strategies for Small and Medium Businesses using Artificial Intelligence Tools

Abstract

Optimizing business performance is essential for the growth and positioning of small and medium-sized businesses (SMEs). The use of marketing strategies supported by artificial intelligence (AI) tools can make a big difference in the recognition and preference of products and services placed on the market. The objective of the study was to analyze how business performance can improve through marketing strategies created with artificial intelligence. For this, a descriptive and field methodology was used; with a qualitative and quantitative approach and a hermeneutic method. It was obtained that Artificial Intelligence in marketing has arrived to contribute and facilitate decision making and the design and creation of digital strategies focused on the efficiency and effectiveness of the actions and content implemented, through the analysis of large amounts of data. and timely decision-making based on patterns and algorithms, so that SMEs can revolutionize the way they relate to their customers and promote their products or services. In conclusion, artificial intelligence can efficiently help in creating marketing strategies for data analysis, personalization, automation of repetitive tasks, chatbots and virtual assistants, optimization of advertising campaigns, trend prediction, price optimization, among others.