Gender Differences in Entrepreneurial Behavior in the South of Albania

Abstract

This research explores "Gender Differences in Entrepreneurial Behavior in the South of Albania," delving into the distinctive experiences and challenges faced by male and female entrepreneurs in this region. Employing a mixed-methods approach, the study integrates both quantitative surveys and qualitative interviews with 200 entrepreneurs, equally divided between genders. The research aims to uncover how gender influences entrepreneurial motivations, strategies, and challenges, with a particular focus on the role of social networks, cognitive biases, and environmental factors. Key findings reveal that female entrepreneurs significantly rely more on social networks for business support and face unique gender-specific challenges, primarily in balancing business and familial responsibilities. Both male and female entrepreneurs acknowledge the influence of cognitive biases on decision-making processes, with women being more likely to cite specific instances. Environmental factors are found to affect both genders similarly, highlighting external challenges in the entrepreneurial environment. The study contributes to a deeper understanding of the gender dynamics within the entrepreneurial ecosystem of South Albania. It provides insights into the distinct challenges and opportunities faced by male and female entrepreneurs, emphasizing the need for gender-sensitive policies and support mechanisms.