Providing a Model for Accepting and Applying Insurance Technologies in Domestic Insurance Companies

Abstract

The purpose of this research was to provide a model for accepting and using insurance technologies in domestic insurance companies. Therefore, in terms of the goal, it is an applied research, because in addition to the awareness and scientific aspect, it will also have a practical aspect for the relevant organizations. According to the purpose and nature, the research is a mixed method (qualitative-quantitative). The results showed that the model of acceptance and application of insurance technologies in domestic insurance companies with an emphasis on open innovation included the main components of knowledge management, practical factors, behavioral factors, infrastructure, technology perception and management factors. Based on the research findings, it can be seen that the first level includes practical factors, knowledge management, technology perception, managerial factors, the second level includes behavioral factors, and the third level includes infrastructure. Also, based on the findings, it can be seen that practical factors, knowledge management, technology perception, managerial factors are linked factors, behavioral factors are dependent factors, and infrastructure is an influencing factor.