Utilizing Social Media to Fulfill the Professional Responsibilities of Faculty Members at King Khalid University

Abstract

The objective of this study is to determine to what degree King Khalid University faculty members utilize social media to advance their professional responsibilities. Furthermore, it aims to evaluate the statistical significance of disparities in proficiency between genders and academic standings. To achieve the aims of the investigation, the researchers utilized a descriptive research design and quantitative methodology, with a questionnaire serving as the principal tool for data collection. A total of 472 academic members from KKU participated in the survey. The KKU faculty members vehemently endorsed the utilization of social media platforms as a means to carry out their professional responsibilities. In addition, there was no correlation between demographic variables such as gender or academic standing and the viewpoints of KKU faculty members regarding the prerequisites for utilizing social media to fulfill their professional responsibilities, according to the findings.