The Effectiveness of Strategic Management in Improving the Organizational Creativity of Faculty Members in Jordanian Universities from the Point of View of Academic Leaders and Proposals for Their Development

Abstract

The study aimed to reveal the effectiveness of strategic management in improving the organizational creativity of faculty members in Jordanian universities from the point of view of academic leaders and proposals for their development, and to achieve the objectives of the study, the researcher prepared a tool consisting of (43) paragraphs distributed over two fields: the practice of strategic management, and organizational creativity. The study population consisted of all faculty members in Jordanian universities (Jordanian, Hashemite, Al al-Bayt, Science and Technology, Al-Yarmouk), from whom a simple random sample of (438) academic leaders was selected during the summer semester of the year (2021-2022). The results of the study showed a strong and positive correlation between the variables, and that the practice of strategic management has a statistically significant positive impact on improving organizational creativity in Jordanian public universities from the point of view of academic leaders, and there are differences due to the administrative functional variable and in favor of the dean's job title and in favor of humanitarian colleges, and there are differences due to the academic rank variable and in favor of the academic rank of the associate professor and the rank of assistant professor. The study recommended that academic leaders in universities should be encouraged to encourage interest in innovation and improve organizational creativity by academic leaders to improve the way they work and carry out the required tasks.