Perception of Male Young Adults Towards the Digital Transformation with Reference to the Use of Social Media For Communication

Abstract

India is now experiencing a digital revolution. In India, the digital revolution has essentially affected every sector, including governmental regulations, business practices, governance, education, etc. Social media may improve interpersonal connections by enabling communication across geographical and temporal boundaries, on the one hand. Social media enable social actors to seldom, if ever, need to be alone. This is especially true given the proliferation of mobile devices. Social media has made it possible for digital interaction to become ingrained in daily life. Therefore, the researcher conducted the present study to find out the perception of male young adults towards digital transformation in Cuttack district of Odisha and to study the use of social media for communication among male young adults of Cuttack district in Odisha. For this purpose, the researcher has used a sample of 150 male young adults of Cuttack district in Odisha for data collection. Data has been collected by self-structured questionnaire and collected data was analyzed with the descriptive statistics. Findings indicate that male young adults have positive view towards the digital transformation.