Characteristics of Cyber Extension Innovation as an Extension Media Information from Perspective an Extension Workers in Barru Regency

Abstract

This research aims to analyze the characteristics of cyber extension innovation as an extension information media from the extension workers perspective. The determination of extension workers as respondents was random, calculated based on Slovin (Umar, 1997), with the number of respondents being 30 extension workers. Research data was collected by conducting a survey using collection techniques, namely interviews using questionnaires, focus group discussions, and in-depth interviews with several key informants. Data analysis uses descriptive analysis. The results of the research show that in general extension workers are aware of cyber extension innovations as a medium for extension information. The characteristics of cyber extension innovation as a media for extension information from the perspective of agricultural instructors in Barru Regency are in the medium category. The internet network is one of the factors so that there are still instructors lacking access to cyber extension, and there is still a lack of knowledge among instructors regarding the benefits or uses of cyber extension media so that in the current digital era, they prefer to use conventional extension media and use online extension media. For this reason, the availability of internet networks in agricultural instructors' work areas and increasing instructors' knowledge can influence agricultural instructors' interest in accepting and using cyber extensions as a medium for extension information, so that farmers can increase productivity, income and welfare on people's farms in rural areas.