Tourism Promotion Guidance by Cultural History in Greater Mekong Subregion based on French Explorers Documents in 1858-1897

Abstract

This qualitative study focuses on promoting tourism and exploring the cultural history of the Mekong Basin, with a specific emphasis on French explorers from to 1858-1897. Using surveys, interviews, and focus groups, this study aims to identify strategies for enhancing cultural tourism promotion in Thailand and the Lao People's Democratic Republic. The analysis incorporates functional structure theory, cultural diffusion theory, and cultural ecology theory. This research highlights the abundance of cultural and historical attractions in the region, reflecting local beliefs and historical periods through diverse artistic and architectural forms. However, there is a deficiency in tourist activities centered on exploring ancient archaeological sites, resulting in limited knowledge, inadequate budget allocation, and insufficient project evaluation. This study recommends implementing guidelines to engage the local community through campaigns and activities to promote tourism management, environmental awareness, and important tourist sites. Additionally, involving stakeholders in decision-making through collaborative workshops and meetings to develop strategic plans for tourism promotion and promoting the exploration of historical routes through guided tours and informative materials can enhance the overall tourism experience in the region.