An Analysis of the Scientific Researches on how Artificial Intelligence affects Digital Marketing Initiatives

Abstract

In recent years, the integration of Artificial Intelligence (AI) into various industries has garnered significant attention due to its potential to transform traditional processes and enhance outcomes. One such industry profoundly impacted by AI is digital marketing. AI technologies, such as machine learning and natural language processing, have opened new avenues for marketers to streamline their efforts and engage with customers in more personalized and effective ways. Artificial Intelligence (AI) has emerged as a transformative technology with significant implications for various industries, including digital marketing. This article presents a comprehensive analysis of scientific research conducted on the influence of AI on digital marketing initiatives. By reviewing a selection of scholarly articles, this study aims to provide insights into the ways in which AI technologies are reshaping strategies, processes, and outcomes in the realm of digital marketing. The analysis focuses on various AI applications, including personalization, customer engagement, data analysis, and decision-making. The findings suggest that AI is revolutionizing digital marketing by enhancing efficiency, effectiveness, and customer experiences.