Business Neuromanagement: Coaching Strategy for Innovative Managers in Sustainable Markets

Abstract

Through this document, it was possible to analyze the main characteristics of the volume of scientific production related to the study of the variables Coaching, Management and Sustainable Markets. A bibliometric analysis was proposed to analyze details such as Year of Publication, Country of Origin of the publication, Area of Knowledge in which the published research is carried out and the Type of Publication most frequently used by the authors of each document published in high-impact journals indexed in the Scopus database during the period between 2017 and 2022. Among the main findings, it was possible to determine that, for the execution of the different research methodologies, the report of 120 scientific documents related to the study of Coaching, Management and Sustainable Markets was achieved. The maximum number of publications made in a year was 23 papers submitted in 2021. The country of origin of the institutions that reported the highest number of records in Scopus was the United States, with 42 documents. The area of knowledge with the greatest influence at the time of executing the research projects that resulted in scientific publications was Medicine, which contributed great theoretical material in a total of 36 publications. Finally, the type of publication most frequently used to publicize findings from the analysis of the aforementioned variables was the Journal Article, which represented 60% of the total scientific production.