Investigating Research Trends on Ambidexterity: Bibliometric Analysis

Abstract

The research was conducted to find out trends related to ambidexterity, which is the company's ability to exploit and explore simultaneously. The company's ability to perform two opposite activities is a key factor in the company's success to adapt and survive. Companies must be able to meet current market needs and anticipate future market needs.

The database used is the Scopus database. Researchers used articles published in the last 5 years and obtained 239 articles. The tools used are Publish or Perish and Vos viewer to develop maps and research trends. The most cited articles are articles with titles Dynamic Capabilities, Creativity and Innovation Capability and Their Impact on Competitive Advantage and Firm Performance: The Moderating Role of Entrepreneurial Orientation.

The research has limitations in that there is no consistent measurement of ambidexterity. In addition, there are difficulties in mapping activities that are more dominant in organizational success.