The Study of Establishing Music Wellness Center for Relaxation and Improvement of Life in City Environment

Abstract

This research aims to 1) To explore market demand for the establishment of a relaxation music business that can improve the quality of life in urban society, 2) To study the feasibility trend and analyze market opportunities for business operations, and 3) To propose a project plan for the establishment of a relaxation music business. This is mixed-method research in which the researcher used a questionnaire to collect data from 400 users of Wellness businesses and interviews with key informants, namely 5 owners of Wellness businesses and medium- to large-sized business operators with an interest in the Wellness business. As a tool to collect data, statistics used to analyze data include frequency, percentage, mean, and standard deviation. For qualitative data, content analysis is used. This research study has results according to each of the following objectives: no.1) the market demand for the establishment of a music business was generally high, including physical needs, security needs, respect needs, success needs in life, and love and ownership needs., Next no.2) Wellness businesses have several benefits for the quality of life in urban society, such as reducing stress, promoting mental health, increasing concentration, and building good interpersonal relationships. Wellness businesses also have a high potential for market growth in the future. However, Wellness businesses also have several risks, such as high costs, unclear understanding, and high competition. And no.3) In proposing a business plan, Wellness center has the possibility. The researcher has laid out strategies based on business principles such as Business Model Canvas, SWOT Analysis Theory, and ETC. This business focuses on therapy and well-being using special tools and emotional techniques to relax stress and improve physical and mental health without relying on medication or traditional medicine.