Customer Engagement on Presales and Postsales of Motorcycles

Authors

  • Diwakar Raj. S
  • Dr. Marie Johnson

DOI:

https://doi.org/10.59670/ml.v20iS7.5013

Abstract

The present study seeks to provide a valuable contribution with suggestions and conclusions on examining customer engagement on pre-sales and post-sales of motorbikes. The study aims to examine the factors which determine customer satisfaction in the pre and post-sales phase of vehicle. Further, the study examines how the attributes of pre-sales phase related to the post-sales phase of motorbikes. The study developed a theoretical scale to empirically validate the critical factors of pre and post-sales of motorbikes. The results of this study indicates that the dimensions of pre-sales have a significant effect on the dimensions of post-sales phase. The current paper highlights the necessity of improved performance in the pre-sale phase to achieve success. Finally, the study develops an empirical bridge to access customer engagement by analyzing the dimensions of pre and post-sales phases of motorbikes.

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Published

2023-10-06

How to Cite

Diwakar Raj. S, & Dr. Marie Johnson. (2023). Customer Engagement on Presales and Postsales of Motorcycles . Migration Letters, 20(S7), 1326–1333. https://doi.org/10.59670/ml.v20iS7.5013

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