The Impact of Blue Ocean Leadership on the Quality of Services at Emerging Universities in Developing Countries: A Case Study of Jadara University – Jordan

Abstract

Emerging institutions in underdeveloped nations need help providing high-quality services in a complex higher education environment with limited resources. The potential for Blue Ocean Leadership to bring about change at Jordan's Jadara University is explored in this research. The Blue Ocean Leadership framework is analyzed in the context of bettering service quality. This framework is well-known for its ability to reimagine leadership and fuel innovation. To evaluate the current state of Blue Ocean Leadership's rollout and its effect on service quality from the viewpoint of lecturers, a thorough case study method is used, complete with a survey. Within the scope of Blue Ocean Leadership, the research also investigates the connection between faculty characteristics and their service quality evaluations. The demographic breakdown of the sample indicates that most of the participants are assistant professors, that there are more men than women, and that the median age ranges from 41 to 50. There is a wide range of expertise and experience among the faculty members included in this dataset. The adoption of Blue Ocean Leadership is positively correlated with students' evaluations of the quality of university services (r = 0.920, p 0.01). The survey findings may be trusted since they have good dependability ratings for Blue Ocean Leadership and Quality of University Services. Blue Ocean Leadership is highly predictive, with an R-squared value of 0.846 in a regression study, explaining a large part of the variance in service quality. The study found a strong positive link (Beta = 0.920) between improvements in Blue Ocean Leadership and improvements in service quality. This shows how important leadership is in shaping how students think about service quality. The strengths and areas for improvement are shown via descriptive studies of Blue Ocean Leadership and the quality of institution services. This study has important implications for educational administrators and policymakers as it emphasizes the role of leadership, and more specifically, Blue Ocean Leadership, in enhancing service quality at Jadara University. Emerging universities in poor nations may improve the quality of their services and create a more stimulating learning environment for their students by concentrating on creative leadership practices.