The Use of Artificial Intelligence Techniques in the Arab Media: An Exploratory Study

Abstract

This study aims to know the use of artificial intelligence techniques in the Arab media from the point of view of Arab journalists, it relied on the descriptive survey approach and on the electronic form that was distributed to a deliberate sample of Arab journalists, numbering (451) individuals, one of the most important findings of the study is, the target sample of respondents follows the news about artificial intelligence techniques at a high rate, and the ability of artificial intelligence techniques to simulate human behavior in carrying out many media tasks, and the topics most employing artificial intelligence techniques in them more from the point of view of the total respondents of the study in the service press, such as knowing weather conditions, currency rates, gold, and others, the respondents' answers came in accordance with the attitude of their media institutions towards the use of artificial intelligence techniques in the coming years that they will make some changes and reforms.