The Semantic Effect of the Image in The Media: A Theoretical Study of The Effect of Connotations on Public Understanding

Abstract

This article reviews a theoretical study that focuses on the semantic impact of the image in the media and the impact of the connotations it carries on public understanding. The article deals with how to create and build the mental image of the public through various media, whether visual images, written texts, or multimedia materials.

Semantic impact meaning refers to what mean of words of connotations and meanings to the reader, and the word is the origin of language and consists of noun and verb and Crafts, and image transfer means the thing of reality and embodied in terms of a particular copy identical to the original.

The article discusses the impact of semantic image in the news media, The importance of the study of the importance of the information that will be obtained from sources which relates to influencing semantic word, image, and the news media.