The Impact of Intuitive Intelligence on Value-Based Strategy: A Descriptive Analytical Study at Asia Cell, Iraqi Telecommunications Company

Abstract

This study aimed to investigate the impact of intuitive intelligence on value-based strategy at Asia Cell, a telecommunications company in Iraq. It sought to assess the availability of study variables and dimensions within the researched company. To achieve the study's objectives, the researchers employed a descriptive analytical approach to describe the researched phenomenon. Within this framework, the researchers reviewed literature related to strategic management to address the study's problem using content analysis technique.

The study examined the opinions of a sample of individuals (managers, employees, suppliers, customers) at Asia Cell Company within the northern region, aligning with the nature of the researched variables. The questionnaire was formulated as the primary tool for data collection, with (90) questionnaires administered to managers and employees of Asia Cell, (40) questionnaires administered to Asia Cell's suppliers, and (190) questionnaires administered to Asia Cell's customers. The survey was conducted electronically, and the study yielded a set of results, the most significant of which is the positive impact of intuitive intelligence characteristics on value-based strategy within the researched company.