Marketing Information Systems and their Role in the Success of Knowledge Sharing by Employing the Professional Skills of Human Resources

Abstract

The current research aims to clarify the role that marketing information systems play in the success of knowledge sharing by employing the professional skills of human resources in institutions. The importance of the research is highlighted by noting the growing interest in the concepts of marketing information systems in the success of knowledge sharing in developed countries and trying to apply these concepts in the Iraqi environment, and to achieve For the objectives of the research, a questionnaire was designed and prepared in accordance with the objective of the research. It was distributed in the researched libraries. All managers who hold administrative and technical positions in the researched university libraries were selected as the study population, in addition to selecting all library workers, who numbered (120) managers and workers. As a sample for research.

The data obtained from the researched field was analyzed using the correlation coefficient and linear regression models as well, which helped to reach a set of conclusions, the most important of which is “There is an increase in the impact of marketing information systems on knowledge sharing when mediating the professional skills of human resources in libraries at the universities studied.” And in In light of the conclusions, a number of recommendations were presented, the most important of which is: “The researched libraries should exploit the positive impact of marketing information systems in knowledge sharing by mediating the professional skills of human resources, enabling them to provide luxurious educational services of high value to achieve the expected benefit from data related to costs that cover the needs of beneficiaries when needed.” ".