Supply Chain of Agribusiness Products and Traceability Problem: Case of Moroccan Cooperatives

Abstract

Objective: The purpose of this research is to understand how the obligation of traceability has influenced the performance of agribusiness supply chains of Moroccan cooperatives.

Theoretical framework: This research work allows to describe the general context of adoption of traceability in the supply chains of Moroccan agribusiness cooperatives after donation obligation by the public authorities.

Method: In this research, and in accordance with our methodological choice, we are first conducting an exploratory study of the literature review on traceability to identify the general context and clarify the research environment. Secondly, we will conduct a field study using the case study method. The latter is to be carried out using semi-directional individual interviews and observation as the main data collection techniques.

Results and conclusion: The findings suggest that traceability remains a value-creating force and a factor of differentiation and reliability for agribusiness cooperatives especially in the face of health, legal and economic challenges imposed by the global ecosystem. It must be seen as a rigid managerial approach which must not be reduced to a simple rudimentary system and which must mobilize the smartest technologies and international scientific advances to optimize the exploitation of this tool.

Implications of the research: This study highlights the importance and influence of the establishment of a traceability system on the good governance of all the supply chain links of Moroccan agribusiness cooperatives, particularly in an international context concerned with health security issues

Originality/value: The results of our research confirmed that the traceability system can be considered as a very powerful managerial innovation likely to create a real revolution in the sphere of Moroccan agribusiness cooperatives. This requires more efforts to generalize its location at the level of all Moroccan agribusiness entities.