Factors Affecting Intention to Wear Motorcycle Helmets Using an Integrated Models

Abstract

Motorcycle in DKI Jakarta reach 16,519,197 units and continue to increase every year, where the level of traffic accidents in this region is dominated by motorcycles. Data shows that victims of severe injuries due to motorcycle accidents in DKI Jakarta that caused severe head injuries continued to increase, reaching 499 people during 2021. Data collection was collected by using an online questionnaire distributed to 402 respondents. This research was conducted by integrating Theory of Planned Behavior, Health Belief Model, and Locus of Control to analyze the factors that influence the intention to use helmets. Data processing for the research model will be carried out using the PLS-SEM method with the software used is SMART PLS. The research results show that the empirical model's variable constructs state that the constructs of Perceived Behavioral Control, Subjective Norms, Positive Attitude, Perceived Susceptibility, and Internality influence the intention to use helmets in the DKI Jakarta. It was concluded that having a reminder system connected to public service broadcasts that contain reminder messages about the importance of driving safety, implementing e-tickets at several minor road points to cover all small road areas in the DKI Jakarta area, marking motorbike driver's licenses to identify how often the driver violates by not wearing a helmet while driving, and education to increase the intention of using helmets for motorbike drivers in DKI Jakarta.