From Screens to Savings: A Study on Gen Z's Digital Adoption in Greater Jakarta

Abstract

Gen Z offers tremendous prospects in financial services due to the digital age. Gen Z is known for its computer abilities and love of digital platforms. The banking industry, financial institutions, and governments must understand the factors that drive digital banking adoption.

This quantitative Technology Acceptance Model (TAM) study in Greater Jakarta surveys 230 people. It focuses on Gen Z's digital banking adoption factors. According to the research findings, in Gen Z's digital banking adoption, Brand Image, Trust, and Perceived Risk are less critical. Instead, perceived usefulness, ease of use, and social norms are crucial.

Banks can adjust their offerings to Gen Z's preferences and demands by emphasising ease of use, utility, and social norms, increasing digital banking acceptance.