Internal Attributes of Cultural Resources Affecting the Capitalization of Costume Culture in Ethnic Tourism Villages: Using Market Operations as a Mediating Variable

Abstract

Based on the theory of cultural capital, resource capitalization theory and cultural resource capitalization formation mechanism, this article proposes a research model on the impact of the internal attributes (value, profitability and stock) of clothing cultural resources in ethnic tourism villages on the capitalization of clothing culture. Taking the external conditions of market-oriented operations (property rights relations, market-oriented operations and quantitative evaluation of value) as intermediary variables, and cultural heritage as the regulating variable, we took the Bai Ethnic Village of Zhoucheng, Yunnan, Guizhou, the Miao Ethnic Village of Xijiang, Guizhou, and the Yao Ethnic Village of Nanggang, Guangdong. A sample survey with 402 data collected, SPSS25.0 and AMOS26.0 statistical software were used for empirical analysis. Research shows that: the three dimensions of the internal attributes of clothing cultural resources have a positive impact on the capitalization of clothing culture; the three factors of market-oriented operations have no significant intermediary effect except for the value-market development-capitalization path. , the mediation effects of other path relationships are all significant, and they are all partial mediators; cultural heritage positively regulates the promotion effect of the internal attributes of clothing cultural resources on the capitalization of clothing culture. This conclusion not only enriches the research on the capitalization model of clothing culture in theory, but also has certain guiding significance for the practice of capitalization of clothing culture in ethnic tourism villages.