PNL Techniques Influence the Behavior of University Students

Abstract

PNL offers teachers a new paradigm in teaching-learning. The objective of the research was to apply PNL techniques to modify behaviors in the students of the Marketing career of the Higher Polytechnic School of Chimborazo; The total population was 178 students from the sixth, seventh, and eighth semester, two parallels; The Disney strategy was applied in the diagnosis, dream, reality, and criticism were identified. For current and desired states, Robert Dilts' pyramid. The six sheets contain the techniques and contents such as: the postulate "map is not the territory" VAK language, rapport, calibration, metamodel, submodalities, anchoring, and metaphors. The results of the current state show at the Environment level that, there are toxic people who influence their behavior as friends, relatives and fellow students; at the conduct level, students are not disciplined and are not motivated; complies with academic activities on a mandatory basis, few consider that their academic training has allowed them to improve their personality; the Capacities Level, still does not have the skills and abilities to function in their profession and they are unaware of current market trends; the Beliefs Level considers it risky to start a business, they expect to be employees of public or private companies when they finish their studies; At the Identity Level, students do not identify the field of occupation of their career, and finally at the Transcendence Level, most want to be a professional. It is concluded that after applying the workshop and implementing PNL techniques, an improvement in the percentage of the desired state was ratified, and the objective proposed in the investigation was met.