A Systematic Review: Internal Marketing Strategy in Employee Development to Organizational Performance

Abstract

Studies on internal marketing have been widely researched, and the results have contributed to management to be used as an alternative that can be used in employee development. Judging from the development, this study still has exciting opportunities for researchers to continue to explore study materials by bringing up new dimensions, expanding new variables in study materials that can later be used in bridging the achievement of the development and implementation of internal marketing programs to improve employee performance and organizational performance.