Political Marketing as a Winning Strategy in Legislative Elections

Abstract

The qualitative method used to obtain primary data and secondary data is through literature studies obtained from libraries, journals, news, books, and arranged systematically and studies based on the analytical framework of marketing mix theory, political party theory, political communication theory, role theory and the function of political marketing, the theory of marketing approaches in politics can be concluded from the results of this study explaining that in political contestation there is a real need for political marketing which must be packaged carefully to obtain maximum results. This applies to all contestants who will compete in political competition.