The Impact of Supply Chain Practices on Customer Satisfaction through Social media in Jordanian Electronics Selling Companies

Abstract

The study aimed to identify the impact of supply chains on customer satisfaction through the social media of Jordanian companies selling electronics. A questionnaire was designed to collect data for the study. The study sample comprised (250) participants to whom the questionnaire was distributed. Only (205) of them were retrieved and the rest were excluded, as they were invalid for statistical analysis. Data analysis was conducted using the IBM-AMOS version 26 software. Results of the study unveiled that there is an impact with statistical significance of the supply-chain practices on customer satisfaction, through social media, pertaining to Jordanian companies selling electronics. Based on the findings the researchers came up with, they recommend that Jordanian companies should pay more attention to social media to reach the largest number of customers, especially youth.