Social Media Between Artificial & Emotional Intelligence

Abstract

Emotional and artificial intelligence has become ubiquitous in the era of social media, with both entities being essential components of the modern digital landscape. Specifically, emotional intelligence is crucial in understanding and predicting user behavior on social media platforms. Conversely, AI is continually being adopted for various tasks, from sentiment analysis to content personalization. The study explores emotional and artificial intelligence from a different theoretical perspective to provide an in-depth understanding of the two phenomena. The research focuses on emotional intelligence in the era of social networks and the utilization of artificial tools and data with the central concept of being interactive and using data.